PERSPECTIVES OF YOUNG DIGITAL NATIVES ON DIGITAL MARKETING: EXPLORING ANNOYANCE AND EFFECTIVENESS WITH EYE-TRACKING ANALYSIS

Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis

Currently, there are a wide range of approaches to deploying digital ads, with advanced technologies now being harnessed to craft advertising that is engaging and even tailored to personal interests and preferences, yet potentially distracting and irritating.This research seeks to evaluate contemporary digital advertising methods by assessing how a

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